5 reasons to use video-based content in your training strategy

In today’s fast-paced digital age, the methods we use to acquire knowledge and skills are evolving rapidly. At Altura Learning, we recognise the power of video-based content as a dynamic and effective tool for powering the learning experience.

Whether you’re a nurse educator, a training manager, or a lifelong learner, leveraging video can transform the way you teach, and absorb information. In this post, we’ll explore five compelling reasons why video-based content should be at the forefront of your learning strategy.

1. Enhanced Engagement and Retention:
Increased Engagement: Video content is more engaging compared to traditional text-based learning. Studies show that learners are more likely to complete a course when it includes video content.

According to a study by Forrester Research, employees are 75% more likely to watch a video than read documents, emails, or web articles.

Better Retention: Video-based learning can improve retention rates. The combination of visual and auditory elements helps learners retain information more effectively.
The SAVO Group reports that using video as a learning tool can improve retention rates by 25-60%.

2. Flexibility and Accessibility:
Anytime, Anywhere Learning: Videos can be accessed on-demand, allowing learners to review content at their own pace and convenience. This flexibility is particularly beneficial for remote learning and for students with varying schedules.

Accessibility: Videos can include closed captions and transcripts, making them accessible to a broader audience, including those with hearing impairments or language barriers.

3. Visual and Practical Learning:
Demonstrating Processes: Video is an excellent medium for demonstrating complex processes or procedures, providing a visual aid that can simplify understanding.

Real-World Scenarios: Videos can present real-world scenarios and simulations, helping learners understand practical applications of theoretical knowledge.

4. Cost-Effectiveness:
Reduced Training Costs: For aged care providers, video-based training can reduce the costs associated with traditional training methods, such as travel, accommodation, and printed materials.

Scalability: As your team sizes change, you can scale your number of learning simply be talking to us.

5. Access to Expertise:
Video-based training can include content from industry experts, providing learners with high-quality education and insights that might not be available locally. This access to expert knowledge can improve the overall quality of care provided

References
Forrester Research: “Why Online Video Is Vital For Your 2010 Marketing Plans”
Kaltura Report: “The State of Video in Education 2018”
Insivia: “27 Statistics Proving The Power Of Video Marketing”