REGISTER NOW FOR THE

REFLECTIONS ON A CONSUMER DIRECTED CARE (CDC) WORKFORCE SERIES

Altura Learning (formerly ACC) have partnered with Care Advantage and Neil Eastwood, to produce an inspirational discussion panel with 7 successful CEOs from the UK Social Care Sector to talk about the workforce challenges, strategies and hindsight after many years in a person-centered environment. To watch the videos, simply register here.

Series overview

The move away from yesterday’s aged care services to a stronger consumer focus is not a social experiment; it is a logical and significant step in an ever-changing vision of what ageing could look like in our community. Around 20 years ago, the Department of Health in England published a plan for investment and reform. This document was one of the early signals that health and social care should be shaped around the needs of the individual, not the other way around. Having been on a Person-Centred journey for many years now, who better to ask about their Workforce reflections and hindsight than a group of successful UK-based Social Care CEOs.

WHY THis SERIES?

For many years Aged & Disability care services around the world have been experiencing significant disruption and the change brought on by this disruption continues to accelerate. Whilst funding channels, infrastructure, regulatory frameworks and community perceptions vary from country to country, the themes that are common across jurisdictions relate to:

  • Significantly increasing demand for services
  • Major shifts in user expectations, service offerings and business models
  • The ability of Governments to fund the services needed
  • The ability to recruit as well as retain both the number and quality of staff to service demand in Social Care.

With workforce flexibility such a pivotal issue, we asked 7 highly experienced  and successful CEOs from the UK Social Care Sector to discuss workforce challenges. They share their successes, learning and the future.

Episodes :

Introduction: Reflections on a CDC Workforce with John Pollaers
Episode 1 : The Road to Outstanding with Dr. Jane Townson
Episode 2: Wellbeing Teams with Helen Sanderson
Episode 3: Changing the Face of Ageing with Martin Jones & Gail Devereux-Batchelor
Episode 4: A Sector Wide Perspective with Sharon Allen & Vic Rayner
Episode 5: Unique villages for later life with David Williams

Partners and CEOs interviewed

Care Advantage

Care Advantage is a cost-effective, online behavioural screening platform that helps providers to stabilise their workforce and reduce staff turnover. It enables rapid identification of higher-calibre, lower-risk candidates with the appropriate personality and values for the care sector, regardless of work experience.

Learn More

Care Advantage

Care Advantage enables providers to stabilise their frontline workforce, reduce staff turnover and costs of recruitment as well as identify best-fit candidates from outside of the sector.

This can be achieved through the Care Advantage online behavioural screening platform. A cost-effective way to support selection decisions as well as staff development across the employee lifecycle. Built on a proven psychometric assessment, it is most often used for screening high volume frontline care and related roles.

“We will continue to use Care Advantage for our recruitment and performance management and can see this continuing to make massive, positive impact in our business, and the service we provide our clients.” – Stephanie Jones – Customer Service and Recruitment Manager Integrated Living.

W: www.careadvantage.com.au

Neil Eastwood

Neil Eastwood’s Recruitment Masterclass

Neil is the founder of Sticky People and creator of Neil Eastwood’s Recruitment Masterclass, a global online course for care providers.

Learn More

Neil Eastwood’s Recruitment Masterclass Summary

Neil is the founder of Sticky People and creator of Neil Eastwood’s Recruitment Masterclass, a global online course for care providers.
He is an international speaker, advisor, researcher and commentator on care worker recruitment and retention.

He has spent many years studying the best practices of care recruiters around the world. Previously he was a director at a 10,000 staff UK homecare provider and studied at Harvard Business School.

Neil is also the author of Amazon #1 Bestseller Saving Social Care: How to find more of the best frontline care employees and keep the ones you have. Neil’s book has become required reading for sector managers and recruiters who struggle to find and keep quality staff.

W : www.findandkeepthebest.com

Dr Jane Townson

Chief Executive, Somerset Care Group

Dr Jane Townson was appointed Chief Executive of the Somerset Care Group in June 2015, after joining the Board as a Non-Executive Director in April 2011.

Learn More

DR JANE TOWNSON
Chief Executive, Somerset Care Group 

Dr  Jane Townson  was  appointed  Chief Executive  of  the  Somerset  Care  Group in  June  2015,  after  joining  the  Board  as a  Non-Executive  Director  in  April 2011.  Jane’s  first  career  was  spent  in  international  leadership  roles  in research  and  development  in  ICI,  AstraZeneca  and  Syngenta,  where  she  was Global Head of Bioscience Research. She then established her own business providing consultancy and training on the link between nutrition and health, working with private individuals and public sector organisations.  From 2005 to   2014   she was   a   Non-Executive   Director   on   the   Board   of   the   Somerset Partnership    NHS     Foundation    Trust,    gaining    significant    experience    in corporate, clinical and social care governance. Jane  is also  currently  a director  of  the  UK    Home  Care  Association;  and   Chairman  of  the  Board  of YourLife  Management  Services,  a  JV  between  Somerset  Care  and  McCarthy and Stone.

ABOUT SOMERSET CARE

Somerset Care Group is amongst the largest not-for-profit companies in the United Kingdom Care sector. The Group operates

 

  • 28 care homes for older and disabled people, with 1531 beds
  • Supported living accommodation for adults with complex needs and learning disabilities.
  • Approx. 14,000 hours of home care delivered per week
  • YourLife Management Services "A Housing with Care" Joint Venture which operates 64 retirement villages nationally and a further 62 developments will be opening by August 2020.
  • The Group also includes a training company - Acacia Training and Development Ltd. Overall the Somerset Care Group employs approximately 3,600 staff, with a further 1000 employees in YourLife Management Services.
  • According to national league tables of compliance with Care Quality Commission standards published by Laing and Buisson, they are ranked no.1 nationally with 100 per cent compliance in home care and supported living; and no.2 nationally in residential care, with 95 per cent compliance. YourLife Management Services Ltd has achieved 98 per cent compliance with CQC standards.

Gail Devereux-Batchelor

Managing Director Home Instead Senior Care -Market Harborough, Corby & Rutland

Experience of bad care with two close relatives, one young and one elderly, led Gail to Home Instead Senior Care, firstly as a client, and then as a franchise owner.

Learn More

GAIL DEVEREUX-BATCHELOR
Managing Director Home Instead Senior - Care Market Harborough, Corby & Rutland

Experience of bad care with two close relatives, one young and one elderly, led Gail to Home Instead Senior Care, firstly as a client, and then  a franchise owner. Gail opened Home Instead Senior Care Market Harborough office, a rural territory just outside the city of Leicester, in November 2011.

A BA Honours degree in Contour Fashion & Textile design led to a career in Fashion Retail. Initially Gail built a career as a Buyer and then moved into manufacturing, becoming Managing Director of two subsidiary Dr Martens footwear companies.

Whilst raising a family of three, Gail moved into the Construction industry to manage her husband’s company. During time achieving Investors in People Award and the highest rated Gold CSCS Heritage & Conservation Construction Skills Certification was a key achievement and instrumental in both the success of the Company and motivation & retention of the workforce.

The realisation that a huge opportunity existed to deliver high quality relationship-led care focused on delivering great outcomes not tasks to older people in her home town.

Gail is aware that to succeed it is vital to meet challenges in an innovative way. A prerequisite of growth is the ability to attract and retain the right staff: kind, motivated, happy & reliable people who can deliver high quality service. However perceptions of working in care are poor and so Gail works hard to promote care as a meaningful not menial role and provides her CAREGivers with expert training and great working conditions. It is her aspiration to be recognised as the employer of choice in her area.

5 years after opening the Market Harborough Home Instead Senior Care office, the team has been placed in the Top 10 home care providers in the region for three consecutive years and was recently rated Outstanding by the Care Quality Commission. This places Home Instead Senior Care Market Harborough in an elite group as only 2% of homecare providers in England have achieved this outcome.

Gail now serves 110 clients, who are supported by ten office staff, and 88 field based CAREGivers providing over 4,000 hours of high quality relationship-led care each month.

Martin Jones

Managing Director Home Instead Senior Care UK

As Managing Director of Home Instead Senior Care, Martin Jones is responsible for leading the entire UK operation of 200 offices.

Learn More

MARTIN JONES
Managing Director Home Instead Senior Care UK 

As Managing Director of Home Instead Senior Care, Martin Jones is responsible for leading the entire UK operation of 200 offices. When his father become seriously ill, Martin experienced first-hand the varied and sometimes poor levels of care in the UK. Martin wanted to join an environment where he could help to make a difference to the lives of other older people and their families, and came to Home Instead in September 2011. Martin’s role is to continue the development of the brand in the UK, helping establish Home Instead as the UK's most admired care company and as an employer of choice within the sector. Alongside his passion to support families to enable their loved ones live independently at home he is dedicated to providing job opportunities that are fulfilling and which make best use of peoples' skills and experience. He is an active member of Business in the Community's Age at Work leadership team, championing the role of older workers. Martin is also a trustee on the board of The Care Workers Charity, which exists to support the welfare of current, former and retired care workers.

ABOUT HOME INSTEAD SENIOR CARE

 

  • Home Instead Senior Care was founded in 1994 in the USA
  • The UK franchise was established in 2005
  • Today, Home Instead UK has over 200 locally owned and operated offices across the country, who together deliver over 6 million hours of care to over 9,000 clients and employing close to 8,000 people
  • Home Care Services (non medical) to aged and disability clients
  • Homecare.co.uk 2018 Award - Most recommended home care company in UK
  • The Sunday Times – 2018 Best Small Companies to work for.

Professor John Pollaers oam

Chairman Aged Care Workforce Strategy Taskforce

John Pollaers has a proven track record in leading major Australian and international companies including Pacific Brands and Foster’s Group. In his current roles he is working across Government to bring about major reforms to vocational education, training and aged care.

Learn More

PROFESSOR JOHN POLLEARS
Chairman Aged Care Workforce Strategy Taskforce

Areas of expertise: Business, education, training and skills development, innovation and technology.

John Pollaers has a proven track record in leading major Australian and international companies including Pacific Brands and Foster’s Group, and in his current roles is working across Government to bring about major reforms to vocational education and training and aged care. This is realisation of his vision of building a strong future for Australia by creating opportunities for people and businesses to flourish and succeed. He is a passionate advocate for education and training, the care of senior Australians and including more people with disability in work and training.

John runs his own business, Leef Independent, which specialises in assistive technology and assessment tools to support healthy ageing. He is also Chair of the Australian Industry and Skills Committee and an advisory board member at Melbourne University’s Centre for Workplace Leadership.

Sharon Allen OBE

CEO Skills for Care

Sharon has worked in the public and voluntary sector, social care and supported housing sectors for more than 30 years.

Learn More

SHARON ALLEN OBE
CEO Skills for Care

Sharon has worked in the public and voluntary sector, social care and supported housing sectors for more than 30 years. A qualified social worker and housing professional, Sharon became Chief Executive Officer of Skills for Care in 2010, having previously been CEO of a large social care and supported housing organisation. Sharon is a member of the Think Local, Act Personal (TLAP) Programme Board and Chair of Operations Committee of the CHS Group (Housing Association) in Cambridge.  Sharon was awarded an OBE in June 2015 for services to social care, homeless people and housing.

ABOUT SKILLS FOR CARE 

  • Skills for Care is an independent registered charity working with 35,000 adult social care employers to set the standards and qualifications to equip 1.5 million social care workers with the skills and knowledge needed to deliver high quality care to people who use services and carers.
  • For the financial year ended 31 March 2012, 86% of revenue was received as grants from the Department of Health.
  • Creator of the annual “Accolades Awards” National awards rewarding adult social care employers committed to delivering high quality care.

Skills for Care supports adult social care employers to deliver what the people they support need and what commissioners and regulators expect. We do this by helping employers get the best from their most valuable resource - their people.Our practical support helps leaders and managers recruit, develop and lead their staff, retaining them from entry level right through to senior leadership and management roles.

Vic Rayner

Executive Director – National Care Forum 

Vic Rayner is Executive Director of the National Care Forum, joining the organisation in 2016.

Learn More

VIC RAYNER
Executive Director – National Care Forum

Vic Rayner is Executive Director of the National Care Forum, joining the organisation in 2016. The NCF is the strongest voice for the not for profit care sector and works with its membership to drive forward the delivery of quality, person-centred care. As Executive Director she sits on a range of government and national specialist groups with a focus on the social care workforce, digital transformation, new models of care and regulation. Vic is a regular national and international speaker, and has extensive knowledge and expertise across a wide range of care, support, housing and social policy agendas. Prior to joining the NCF, she was the CEO of Sitra, a leading national membership body championing excellence in housing, health, care and support.

Vic is a Director of the London Housing Foundation, funding innovation and best practice in homelessness provision, she is also a trustee of Hestia, and the Care Workers Charity. Vic is the independent Chair of the Brighton and Hove Fairness Commission, tackling inequalities and promoting social justice within the locality. Vic has an MBA (Distinction), MA and BA (Hons) in Politics, Philosophy and Economics.

ABOUT NATIONAL CARE FORUM (NCF)

NCF is significant member base organisation representing not-for-profit organisation in the care and support sector. With a focus on Connectivity, Innovation, Evidence, Leadership and Growth, their members providing a wide range of quality care and support services, including:

  • Home care
  • Residential and Nursing Care in care home settings
  • Housing with care including supported living, extra-care and retirement living communities
  • Day care
  • Intermediate care
  • Outreach care and support services
  • Specialist provision for adults receiving advice, care and support services through the not-for-profit sector

David Williams

Chief Executive - St Monica Trust

David Williams is a psychologist by profession and has held a number of senior positions within the health and social care sector.

Learn More

DAVID WILLIAMS
Chief Executive - St Monica Trust

David Williams is a psychologist by profession and has held a number of senior positions within the health and social care sector.   As CEO of St Monica Trust, he is responsible for establishing the organisation as a major provider of older people’s housing and care services within the South West.   Prior to this position, David was Director of Health, Social Care and Support at the Accord Housing Association Group based in the West Midlands.  David is a non-executive Director of the National Care Forum and a founder member of CommonAge, an organisation established to improve older people’s care and housing across the Commonwealth.He has a lifelong interest in evidence-based practice, intergenerational service development and dementia and housing best practice.  He recently was involved in the establishment of a National intergenerational steering group and spoke at the launch of the all party intergenerational enquiry in London.

ABOUT ST MONICA TRUST

  • Based South West, UK
  • 5 Villages and co-located Care
  • Retirement / In home / Residential
  • Wellbeing, Nursing, Dementia care, Respite, End of life, Rehab and Reablement
  • Over 500 staff and 700 volunteers

Flagship Village
Opened early 2018, The Chocolate Quarter (redeveloped Sweets factory) is home to 136 retirement apartments and a 93-bed care home, as well as office space, retail outlets and leisure facilities for the local community, including a 50 seat cinema, swimming pool, dance studio and restaurant.

  • 2018 Awards - Global Health & Pharma - Best Elderly Home Care Provider 2018 - South West England
  • Winners of Best Employer of 250+ staff by Skills for Care 2016 & 2017

The St Monica Trust has been officially presented with The Planet Mark™ Certificate in recognition of its commitment to year-on-year progress in sustainability. The award means the St Monica Trust is the only care provider in the UK to hold The Planet Mark™ certification.

HELEN SANDERSON

CEO Wellbeing Teams

Helen has been developing Wellbeing Teams as a way to support people in health and social care. Wellbeing Teams are small, neighbourhood, self-managed teams inspired by Buurtzorg.

Learn More

HELEN SANDERSON
CEO Wellbeing Teams

ABOUT WELLBEING TEAMS

I have been developing Wellbeing Teams as a way to support people in health and social care. Wellbeing Teams are small, neighbourhood, self-managed teams inspired by Buurtzorg. They work in partnership with our charity Community Circles. The first teams are delivering support at home to older people.

I have been immersed in the development of person-centred practices in the UK over the last twenty years. I was the Department of Health's expert advisor on person-centred approaches to the Valuing People Support and Putting People First Teams. I co-authored the first Department of Health Guidance on person-centred planning, and the 2010 guidance 'Personalisation through person-centred planning'. My PhD is on person-centred planning and organisational change and I have written over twenty books on person-centred thinking, planning, community and personalisation. I am a Fellow of the Royal Society of Arts.

I worked in health as an occupational therapist, and then in social care for over 30 years. I lead Helen Sanderson and Associates, a social enterprise; am a founder member of Community Circles and chair of the H A Foundation. The HSA Foundation funded the start of our charity Community Circles.

Register Now To watch the EPISODES

THE CDC Series has been produced in partnership with ALTURA LEARNING, Care Advantage and Neil Eastwood.